Free roof inspections across Western Mass · Limited time: 30% off all roof, window & siding installs

Western & Central Mass

Western Mass Roofs,
Done Right the First Time.

Roof replacement, repairs and exterior upgrades from a local, veteran-owned, GAF Certified Plus™ contractor. Honest inspections, clear written quotes, and a crew that treats your home like ours.

  • Licensed MA HIC #21659
  • Fully insured
  • Veteran-owned
  • Latino-owned
  • 5.0 · 52 Google reviews

Get Your Free Estimate

We reply within one business day.

GAF Certified Plus Residential Roofing Contractor

No pressure, no obligation. Prefer to talk? Call (413) 203-4275.

GAF Certified Plus badge
GAF Certified Plus™
Factory-certified installer — eligible for enhanced GAF warranties.
5.052 Google reviews
Veteran & Latino-OwnedFounded by Will Guzman
Financing AvailableApply through SoFi →
Why homeowners choose Viva

Not a call center. The owner shows up.

The big regional outfits have sales reps and franchises. Viva is veteran-owned and Latino-owned, founded by Will Guzman right here in Western Mass. When you call, you talk to the person who's on your roof. Our crew brings 20+ years of roofing experience to every job.

  • Owner on every jobDirect line, no hand-offs.
  • Photo-documentedBefore, during and after shots.
  • Written quotesLine-item pricing, no surprises.
  • Spotless cleanupMagnetic nail sweep, every job.
Viva Roofing truck with ladder rack parked at a job siteViva Roofing shop stocked with GAF Timberline HDZ shingles

How It Works

  1. Step 1: Free inspection

    We walk the roof and send you photos of what we find.

  2. Step 2: Clear written quote

    Options at different price points, financing if you want it.

  3. Step 3: Certified install

    Most roofs done in a day or two, your yard protected throughout.

  4. Step 4: Warranty & walkthrough

    Final walkthrough and your GAF warranty paperwork in hand.

Repair it if we can.
Replace it when it's time.

Not every roof needs replacing. We'll climb up, take photos, and tell you what you actually need — even if that's a simple repair instead of a new roof.

Schedule an Honest Inspection
Detached garage before, with an old worn shingle roofBEFORE
The same garage after Viva installed a new shingle roofAFTER
Straight from the roof

Meet Will, Owner of Viva Roofing

No sales reps, no scripts. This is Will up on an asphalt shingle job, talking you through the work himself — the same Will who picks up when you call.

What Your Neighbors Say

5.0from 52 Google reviews
Read all 52 reviews on Google →
  • ★★★★★
    “I recently had a metal roof installed by Viva Roof, and I couldn’t be happier with the experience. Will was amazing throughout the entire process professional, honest, and always making sure everything was done the right way from start to finish, exactly as promised. The quality of the work came out great, and the whole job was smooth and stress free. I definitely recommend Will and his team to anyone looking for roofing work done right!”
    Al H · Metal roof · Google review
  • ★★★★★
    “I’m really impressed with the work Viva Roofing & Home Improvement did. The process was straightforward, the communication was clear, and the crew was respectful of my property the whole time. The finished roof looks great, and I feel confident knowing the job was done right.”
    Bobby Tebaldi · Google review
  • ★★★★★
    “Viva Roofing was great to work with. After recently having issues with other contractors I was very nervous about going into another project. Will and the crew took care of that. Answered all my questions, helped me understand the scope of the project, helped pic colors and everything. They were very efficient with the whole project, did an amazing job cleaning up … We have already talked about other projects and I’m so glad I gave another contractor a chance.”
    Nasty Habit CrossFit · Google review
Service areas

We Do It All — Anytime, Anywhere.
But Western Mass Is Home.

Based in Holyoke, right next to Springfield, and serving the Pioneer Valley, the Berkshires and out to Worcester.

  • Holyoke
  • Springfield
  • West Springfield
  • Agawam
  • South Hadley
  • Chicopee
  • Easthampton
  • Northampton
  • Longmeadow
  • East Longmeadow
  • Ludlow
  • Wilbraham
  • Granby
  • Pittsfield
  • Great Barrington
  • Worcester
Map of New England with Western Massachusetts highlighted and a gold star on Holyoke, Viva Roofing's home base, near Springfield

Roofing Questions, Answered

How much does a new roof cost in Western Mass?

It depends on roof size, pitch, layers to remove and any rotted decking. Your free inspection gets you an exact written number.

Repair or replace — how do I know?

It depends on your roof's age, how widespread the damage is, and what's going on underneath the shingles. Your free inspection gets you the exact answer — we'll show you photos of what we find and give you your options, repair or replace.

What does GAF Certified Plus™ mean for me?

It means GAF has factory-certified us to install their roofing systems, so you're getting a crew trained on the products going on your home. It also makes your new roof eligible for GAF's enhanced warranty options. Which warranty fits depends on your roof and the system you choose — your free inspection gets you the exact answer, in writing.

Do you help with insurance claims?

Yes. Whether insurance covers it depends on your policy and what caused the damage. Your free inspection gets you a clear picture — we document wind, hail and storm damage with photos and measurements you can send straight to your adjuster.

How long does a roof replacement take?

It depends on the size and pitch of your roof and what we find under the old shingles, but most homes are done in a day or two. Your free inspection gets you a timeline before we ever start.

Do I need to be home while you work?

Nope. Plenty of our customers are at work during the job. We'll keep you posted with updates and photos, and walk you through everything when we're finished.

Do you pull the permits?

Yes. We handle the building permit for your town as part of the job, so you don't have to deal with City Hall.

Can I finance my new roof?

Yes — you can apply through SoFi for a home improvement loan. Rates and terms are set by SoFi based on your credit, so it depends on your situation. We'll give you an exact project price at your free inspection so you know what to apply for.

What areas do you serve?

Western Mass is home — we're based in Holyoke and most of our work is right here in Springfield, the Pioneer Valley and the Berkshires. But we don't stop there. We take jobs all across Massachusetts and New England, and even into upstate New York. A few hours on the road is no problem for the right project. Not sure if we'll come to you? Call or text (413) 203-4275 — the answer is probably yes.

Ready before the snow flies?

Book a free inspection this week and lock in our limited-time 30% off your roof, windows or siding. Need to spread out the cost? Apply through SoFi for a home improvement loan.